Read Review. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. February edition of BikeBiz magazine now available, Pros perspective: Olly Wilkins on DMRs new ODub Bars, MTB clothing brand Dharco aims to expand in Europe, The top five jobs in the bike trade this week 3rd March, German custom bike brand Velo De Ville to launch in UK at The Cycle Show 2023, Ribble Cycles launches new collective of riders, Squire releases its first range of wearable cycle locks, SRAM releases new Force AXS groupset, developed for WorldTour pros. Thanks for your site. ruston city court hours; conventional tillage advantages and disadvantages; texas express lane payment; i can t pass the praxis core writing Dont squint at the pix, the forks face the right way. Way too much focus on the manufacturing/engineering side on squeezing out that next 1% gain in performance, then convincing us through marketing (or forcing us in the case of Boost) that we need it. By James Smurthwaite Were partnering with the bike industry to deliver so we dont mess it up, said Spinhirne-Martin. It does all those things a really good racing bike should do. Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. There are many many people for whom Wmart is their entire mass produced goods consumption experience. Long, low, slack? "With Walmart's reach, we will create an awareness of the brand.". Well I'm kinda torn here. Im sure you can find wheels that wouldnt clear, depending upon hub design, and wheels that would be just fine. jim preston mchenry, il obituary. We tested ways to dial out that feeling, like installing a ShockStop stem, and even to the point of using ridiculously low tire pressures, but as is, this bike is on the harsh side. In Europe there's this large French sports goods chain called Decathlon. Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. As we continue to build out the platform, we welcome other brands, said Spinhirne-Martin. Unless they are basically making no money on the bikes, I find it hard to see how they could undercut their competition, especially considering the frames themselves don't really often anything out of the ordinary. Needs another $ 1,000 price drop still. @roma258: It's not. Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. In road bikes, the R.1 comes as a frameset ($2,000), as well as in three complete bike options, all with Shimano groupsets - 105 ($2,300), Ultegra ($3,575) and Dura-Ace ($5,850), each equipped with disc brakes. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin. The Boundary has the geometry of a road bike with the heart and handling of a trail bike so you can rumble confidently across all kinds of mixed terrain and races. Its name is Viathon. The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. And the bikes look good! Lightweight carbon frames: Viathon bikes, including the Dura-Ace road bike, Ultegra model, R.1, and G.1 bikes, are crafted with durable, lightweight carbon frames to give you an edge over riders with heavier XC and mountain bikes. It seems like it would be a good exploring bike for when you'd likely be riding lots of dirt roads as well as singletrack. When everyones selling a $3,500-ish Shimano Ultegra disc-equipped carbon gravel bike with an oversize headtube, asymmetric rear triangle, and scads of tire clearance, its a little hard to stand apart from the crowdeven when there are real differences. Schedule a one-on-one call today! Honestly the bike prices are high because people buy them LOL. Get 40% off Select Items ViathonBicycles.com w/ Coupon (Activate). People talking about this being good for "the industry" have no idea what they're talking about. Kev has 43,000 subscribers. They travel by private jet, stay in luxury hotelshave huge parties And never tip anybody anything EVER. We tested the brand's top-end M.1 Mountain Bike for 6 weeks to gain an. what happened to viathon bikes. In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. So they're definitely taking a loss on these.. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. Spinhirne-Martin doesnt need to fret about shipping: he outsources that to industry veteran Richard Wittenberg of Lucidity-Podium Marketing, who has been involved with in-house logistics for brands such as Ridley, Cannondale and Factor. Doesn't seem like anyone is really sold on Viathon though. viAtHOntM is a systemic product. Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. Press J to jump to the feed. There is very little flex since your BB is both on the swingarm and the front triangle. Someone in the Walmart family must be a mtb enthusiast as they also fund the Bentonville Arkansas trails which I believe is where their HQ is located. Maybe they could pump out some sultans for turner? Since the news was announced last week, fans have been coming out and saying that this is what theyve been waiting for. Pleased to see this. needham bank mutual conversion. But to drive the demand, there needs to be a product in place to capture attention. Blog postings are outsourced to cycling journalist Aaron Gulley. Whole Foods kinda sells bikes through their shit parent company Amazon. Its one of the biggest online merchants in the world, No. A Redshift Sports ShockStop Stem tamed the harsh vibrations coming from the Viathons beefy carbon fork. Your email address will not be published. The parts kits feature quality components from premium suppliers. Just go to Bentonville, ride those trails, a lot of which is paid for w/ money from Wam-Lart, and I think you suddenly like the idea of their bikes a lot more. Thanks to its robust construction, coarse tyre tread, powerful brakes and . The point is, a Viathon purchase does not include some intangibles that are benefits of buying in a traditional model. Good question, Dan, and one we'll come back to in just a minute. Walmart is hoping to entice customers to Viathon with a no-questions-asked return policy. (The Walmart connection can be found only on the sites copyright line.) Will these bikes be sold in a box and assembled by the owner? If the demand for an entry level bike is there, then they can produce enough units to make it financially viable. Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. They want tech, they want new features, they want new stuff. The bikes are clean and simple, classy but without any fanfare. The rolex is just a bunch of metal gears and springs where the casio has a better computer in it than what got us to the moon! Viathon is backed by the big box retailer but has teamed up with industry veterans that'd designed frames for brands like Cervelo and Pivot. Brand manager Zack Spinhirne-Martin doesnt see it that way. One could even go as far as to install Redshifts own ShockStop Seat Post for the ultimate smoothness out back. Also if you make that thing for many years, it further amortizes the investment. Spinhirne-Martin says yes, and reiterated that he wants to grow the bike industry, not put other brands or bike shops out of business. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. Walmart wanted Bonobos because it was a favourite of high-income urban millennials. They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. Surprised it hasn't happened already or will it appear on tomorrow's front page! Maybe you don't, but I do. Browse. Certainly, there are many Walmart shoppers among us, though likely few who have bought a bike there. Even more interesting was Jordan's underlying premise that at least some of those hundreds of millions of Walmart customers would for reasons unknown and perhaps unknowable leap at the opportunity to purchase a full-dress carbon bike with a price tag northward of $3,000 precisely because they didn't have to go into a brick-and-mortar bike shop to purchase it. Outside's long reads email newsletter features our strongest writing, most ambitious reporting, and award-winning storytelling about the outdoors. That bit of information, incidentally, is not something youll find on Viathons website. Read more. Not sure where you were getting the 2400 price tag before price drop because I seen reviews months ago and 1900 was the price then not 2400. Mountain bikes that rival the cost of motorcycles, silly parts that cost $30 for a $5 part, extremely expensive tools (because Park Tools is worse than Snap-On), etc. I spoke with him at the recent Outerbike expo in Idaho, the second public outing for the brand. Walmart Launches High-End 'Viathon' Bike Brand - Pinkbike. Of course they will be. Like Remot, Viathon debuts with three offerings: one frame each in road, gravel, and mountain, with three levels of build kit. The value from Viathon is good- not a spectacular deal but decent. Thread starter nakman; Start date Apr 12, 2019; nakman Club Secretary . Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Thanks to a dropped chainstay design, the G1 clearance for 700c x 40mm or 650b x 2.1" tires and a maximum chainring size of 50t, according to the viathonbicycles.com website, while walmart.com boasts 700c clearance up . Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands. Discussion of everything bicycle related. Walmart is not just a brand of box stores that populates every U.S. state. Sold exclusively through Wiggle and Chain Reaction Cycles. While you could swap to 650B wheels, and the bike can carry a front rack, there isnt a lot of versatility built in here beyond that. As much as I agree with the general sentiment, there are some other factors that tend to get overlooked in this comparison: Wal-Mart has these pretzel bites with beer cheese for like $2 bucks, pretty freakin awesome after a ride. In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. Equipped with a SRAM XO1 Eagle drivetrain that shifts seamlessly, Stans 29 carbon wheels, and an FSA K-force carbon handlebar, this thing was designed to climb. Of course, you can always install a nice, compliant carbon post. That's a hell of alot of awesome MTB trails read about it here Do Steu and T-Dubs ride Viathons? It's why car companies like BMW don't come out with a new 3-series every year, but more like every 7. So, that limits demand. The GX spec would be tempting if the geometry and looks weren't reminiscent of my 2009 Stumpy hardtail. Oct 2, 2019 by James Smurthwaite Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. This segment of the gravel bike market has fierce competition for your attention, and Viathons G1 doesnt strike us as being outstanding from much of what is offered now. Spinhirne-Martin wouldnt reveal sales targets but, reading between the lines, he likely doesnt have to sell many for the brand to be considered a success. It's not the frames: they aren't open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. Not that Viathon is going mass-market anytime soon. Well, so much for that. Having 29 wheels means that you need less fork travel, leading to a reduction of the pedal bob effect. We wanted to create a non-intimidating platform, said Spinhirne-Martin. The impetus for Viathon didnt come from Tom and Steuart Walton, avid riders, Walmart heirs responsible for the trail network in Bentonville, Ark., and investors in Rapha and Allied Cycle Works. Press question mark to learn the rest of the keyboard shortcuts, http://www.walmart.com/cp/viathon-bikes/8471299, https://www.viathonbicycles.com/products/road-bike-r1-105. Very glad for your fair judgement and perspective. Posted Oct 2, 2019, We dentists don't shop at Walmart. Viathon equips the M.1 with two clever features that challenge the common definition of an elite cross-country bike. The Bike Forum. The road bike is 200 grams lighter than the gravel bike, with more aggressive geometry, 28c tires, and a stiffer frame. But Viathon's G.1 GRX 800 is light, fast, and sporty, and costs much less than its competitors. At first it was seemingly impressive for $2500. Or assembled in store by Walmart employees???? The frame looks eerily similar to a China carbon frame I bought recently for $400 (frame and rigid fork). Good, we need more of this competition. It'll take ONE major company (looking at you. It is being released alongside a carbon road bike, the R.1, and a carbon gravel bike named, you guessed it - the G.1. At The Finish: So, what we have here is an interesting sales model and a fine bike for those who crave the ultimate in efficiency that carbon fiber can bring to the table. houses for sale hervey bay $250,000 to; gwinnett county gun show 2021; eagle point elementary school staff; super shuttle sanford airport 1. Second, the designers chose to mount a dropper seatpost as standard equipment on the M.1. Calling all PB keyboard warriors: to the watch forums! Andy T described the handling as stock as being razor sharp, so from that standpoint, riders looking for a more road racing leaning gravel bike should be satisfied with the G1. Viathon, like Bonobos, goes against the fundamental tenets on which Walmart was built. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. Its exploding right now because people are afraid of riding in traffic. Their investments are totally separate from Walmart even though Steuart is on the main Walmart board.. Dont squint at the pix. We have incredible traffic on our site. bikeit! He doesnt have a marketing team: he outsources that to Idaho-based Cranktank, the PR and marketing outfit led by Adrian Montgomery, ex of Scott, and Scott Montgomery, ex of both Cannondale and Scott and who is also the current president of Reynolds Cycling. Walmart will sell bikes under this brand soon with price tags up to $6,000. Although from a bike industry perspective, the geometry is a few years outdated even for a hardtail. i gave it a spin. In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story? Thats a call youll have to make. Did you have any issues with clearance between the spokes and rival caliper in the front? Twitter. machines ect. And its not as though it was even that expensive to create, at least not in Walmart terms. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. If it's the latter, I hear the bikes will be spec'd with negative-51mm offset forks Another thing to note is high-end mountain bikes is still a tiny market when compared to motorcycles/cars/etc. The finishing kit and drive train on the G1 option of the Viathon gravel bike is decent and should be seen as a good value. Right? Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item as an example they probably make 100-1000-10000 more of the same model moto as they would for the mtb. Certainly Viathon's not to that point yet, but time will tell. Pinterest. Dave Rome Apr 2020. If they somehow get interested in riding they will take what Wmart has to offer, and if they have a lot of money and want the "best", Wmart is now there for them. Don't forget to donate a dollar for starving children. @Greg B We did not experience that issue, but as you say, the clearances are minimal, and that is not an uncommon issue with many combinations of calipers/wheels. Apt analogy. 1600 Pearl St., Ste 300Boulder, CO 80302This website copyright 2023. But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. Years ago a friend of mine bought a carbon fiber Dura Ace bike. I'd love to buy a rigid carbon 29er single speed for about $1300 Viathon. Walmart already has impeccable high-end bicycle connections. It starts with younger customers.. best army base in germany is dr abraham wagner married is dr abraham wagner married Not everybody has great trail access, but almost everybody has access to dirt roads.. Katie Compton. And I want to get more people on bikes. REI bikes are made by the largest manufacturer in the industry, Giant. 12-speed, electronic shifting, handlebar diameter changes, four piston brakes, blah blah don't need. Viathons G.1 gravel bike requires the same build. ummm.I regularly pass the bikes in walmart on my way to the sporting goods section to buy fishing/hunting stuff and I don't know of these $500 walmart bikes you speak of$250 is about the top price going unless yall have some gucci walmarts wherever this story was based? Doubt they are taking a loss, even at these prices. The R.1 is available in five stock frame sizes (52-59cm), and three complete bike build in addition to the $2000 frame & fork. In an interview last week at Sea Otter, a bicycling industry gathering in Monterey, Calif. I came to Walmart to grow the bike industry. If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. (if they care about value, they'll go YT or Canyon, etc.). 0. khao lak, thailand tsunami 2004. Every single mountain bike I owned is used, unlike a motorcycle they should not depreciate as much (mileage) because there are few moving parts..I currently ride an RM Altitude MSRP $6k + tax however I bought it used and paid less then the cheapest Viathon bike!!! Whole Foods sells the Yeti decals to place over 'Viathon'. How is the Walmart frame wroth 4x an ebay frame? When used in conjunction with good cultural management practices and as part of a complete disease control program, viAtHOntM will control/suppress specified diseases associated with almond, barley, corn, grasses grown for seed, onions, peanuts, pecans, pistachio, soybeans, walnut, watermelons, and wheat. Oh that bike would make a good gift for my grandchild, so he stops playing mine craft and go outside a bit.
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